Who Are We?

A passionate, friendly, talented team, committed to working smarter and going beyond to deliver exceptional results.

Ella Legge, Team Member - Founder, Strategic Content Creation

Ella Legg

Founder, Strategic Content Creation

A strategic communicator with 23 years’ communication expertise, Ella’s experience spans in-house and external corporate communications and PR projects, as well as print, radio and online journalism.
She has a powerful eye for detail and processing large volumes of information, translating it into copy that’s highly readable and shareable.
She has worked closely with large publicly listed companies, franchise networks, industry associations, retail bodies and businesses across industries including communications, construction, design, events, health, homewares, hospitality, property and consumer technology.

Lesley White, Team Member - Content Strategy

Lesley White

Content Strategy

A content marketing strategist who combines strategic thinking with creative implementation gained through 25 years’ experience, Lesley has worked for leading brands across industries as diverse as heavy industry, consumer tech, movies, FMCG, luxury goods, education, publishing and finance, with brands such as ICI Australia (now Orica), eBay, Sony Electronics, Parfums Yves Saint Laurent, Nestlé and Paramount Pictures.
Her experience across both strategic and tactical aspects of corporate and marketing communications has encompassed executive advisory, integrated marketing communications, online PR, issues management, media relations, publicity, internal communications and trade communications.

Mel Archer, Team Member - Graphic Designer

Mel Archer

Graphic Design

Mel is a senior graphic designer and Microsoft Office template expert. An Adobe CS expert (InDesign, Photoshop, Illustrator and Acrobat), Mel has a knack for drawing together creative elements to bring brand personalities to life. From Commonwealth Bank’s retail banking manuals (Word), University of Newcastle’s social media campaigns, print collateral for NIDA, fact sheets for government departments and tender documents for financial services clients, Mel's designs stand out from the crowd.
She's produced an impressive body of work for businesses of all sizes and ages: University of Newcastle, NIDA, Arnotts, Tourism WA, Commonwealth Bank, BankWest, Macquarie Bank, Zurich, LJ Hooker and Schwarzkopf.

Amanda Crawford, Team Member - Writer and Editor

Amanda Crawford

Writer and Editor

Amanda has been a professional writer and editor for 15 years. She gets great satisfaction working with business owners to help translate their ideas into polished words so they can achieve their business goals.
Amanda has worked with organisations of all sizes – across the private, public and not-for-profit sectors – to develop and implement communications strategies.
A chameleon of style and medium, Amanda has written and edited everything from speeches for government ministers to marketing how-to books.
Every new project is like a giant communications puzzle, and she won’t stop until she’s nailed it.

Gunther Hang, Team Member - Photographer

Gunther Hang


Spanning over a decade, Gunther has trained under the tutelage of Sydney’s best advertising and fashion photographers.
Working within these environments, Gunther has developed a discerning eye for detail and the ability to understand and interpret a specific client brief whist developing his own signature style of portrait photography.
Recent client projects include ReachOut Australia, Google Partners and Biennale of Sydney.

Roseanna Donovan, Team Member - Copywriter

Roseanna Donovan


Roseanna is a multi-award winning creative director and advertising copywriter. Her strengths lie in the areas of strategic planning, brand positioning and brand building.
She was co-principal and creative director of a full-service advertising agency for 15 years. Prior to her agency work Roseanna held senior creative roles with major multinational advertising agencies in London, Paris, Toronto, Melbourne and Sydney. Roseanna has worked on an extensive range of product categories. Among them are education, engineering, pharmaceuticals, IT, airlines, financial services, science (ANSTO), fashion, sport, hotels and restaurants.